Retailers and consumer product companies are using AI to get ahead of their competitors.
Aparna Sharma serves as Managing Partner and Americas Distribution Market Leader at IBM Consulting. Daniel Smythe serves as Senior Partner and US Retail Industry Leader at IBM Consulting.
In a just-released IBM Institute for Business study, Retail and consumer products in the AI era, it is very clear that winning the AI race in retail and consumer products industries means outpacing competitors and meeting and exceeding rising consumer expectations.
From our work with enterprises across every major industry, a clear divide is emerging. One side will remain in business.
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