Spinning genocide: How is Israel using US PR firms to frame its Gaza war?

Israel has contracted three US public relations companies to help it win back American hearts and minds.

Save

Israel has contracted at least three public relations companies to bolster its image online and among the United States’ Christian right, filings under the Foreign Agents Registration Act (FARA) show.

According to US Department of Justice records, Israel’s Ministry of Foreign Affairs hired the newly established Bridges Partners, the Christian PR agency Show Faith by Works, and the online consultancy Clock Tower X via the European Havas Media Group.

Spinning genocide: How is Israel using US PR firms to frame its Gaza war?

Related reading

Spinning genocide: Why is Israel trying to reframe its war on Gaza?

How PR firms are whitewashing genocide in Gaza to rebrand Israel’s global image

Israel lost global PR fight over Gaza, Jewish journalist says

Now is the time to ‘reeducate’ Americans on Israel

Israel is losing the war of algorithms over Gaza

Hasbara at home: When Israel's Gaza carnage can't be defended, propaganda fills…