Generation Z is about to step into management. Born between 1995 and 2010, many of those working are now in their mid-twenties. Around 4.3mn have entered the UK workforce — with high expectations and little hesitation in voicing them.
As digital natives, they are the first generation raised with the internet, smartphones and social media. Used to connecting with pretty much anyone with a tap or a swipe, they are well-informed and have been through a lot. Few escaped the disruption of Covid or the surge in living costs, and many belong to “Generation Rent”, doubtful they will ever own a home.
Gone is the dream of the corner office. Only 6 per cent of Gen Zs say their main career goal is a senior leadership position, according to consultancy Deloitte’s annual global study of generational attitudes, now in its 14th year. Instead, purpose dominates: 89 per cent say purpose-led work is vital to their job satisfaction and wellbeing.
“They’re motivated by the trifecta of money, meaning and wellbeing,” says Elizabeth Faber, Deloitte’s global chief people and purpose officer. “Balancing these three important components sets the foundation for their overall happiness and is key to their success.”
