There are ways of monetising their viewers
Catch up on global daily news
Compelling long reads
Tune into captivating conversations
Watch engaging short films
Behind the scenes at The Economist
Streaming and festival-like spectacles are helping smaller leagues win young audiences
The tools bookmakers use to block data-savvy gamblers, and how to get round them
Professionally made shows face tough competition from independent makers
It will not work, and is wrong in principle
That does not mean regulators should stamp it out
But, try as strongmen might, the jokes always get away
