The Electronics and Information Technology Ministry on Wednesday (October 22, 2025) proposed mandatory disclosure and labelling of artificial intelligence (AI)-generated “synthetic” content on social media platforms.
The Ministry released a draft amendment to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 that requires social media companies to allow users to self-declare if the content they upload is AI-generated. In cases where users fail to make such declarations, platforms must proactively detect and label AI-generated content.
The declaration must cover 10% of the content’s area and applies to all types of synthetic content, including text, video, and audio, and is not limited to photorealistic content, according to officials and the draft text.
Deepfakes and the death of truth
“In Parliament as well as many other fora, people have demanded that something should be done about the deepfakes which are harming society,” IT Minister Ashwini Vaishnaw told presspersons.
