RIYADH: Sustainable tourism has become a key measure of Saudi Arabia’s transformation, as the Kingdom seeks to balance economic growth with cultural preservation and environmental sustainability.
Speaking to Arab News, a media partner at Athar Festival, Abdulrahman Al-Jefri, destination and live assets executive director at Diriyah Co., said global definitions of sustainability are changing.
“The world is shifting into a new definition for sustainability, where today we have very specific technologies called sustainable tourism,” he said.
“Sustainable tourism is not just preserving the world for the younger generation, the next generation, it’s actually recreating the asset that has been loose, lost or consumed.”
Al-Jefri said tourism has one of the highest environmental impacts due to its carbon footprint and waste across the value chain.
