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It’s been more than 17 years since the modern smartphone era began with the launch of the iPhone, and tech companies have been obsessed with trying to disrupt it ever since.

The most common approach is mixed reality XR headsets: computerized goggles that put all of your apps and other digital content right in front of your face.

Samsung is the latest to take on the category with the Galaxy XR. Samsung will start selling it on Tuesday night for $1,800, about half the price of Apple

’s Vision Pro.