RIYADH: Just weeks after the conclusion of the second edition of the Esports World Cup, the Saudis were ready for the next step.
In late September, the Public Investment Fund, along with investment partners, acquired the American video game company Electronic Arts for $55 billion, a deal considered one of the largest in the sector.
Riyadh is now given the key to entering global markets, bringing it closer than ever to achieving its goals, particularly those related to attracting tourists from Japan and South Korea, historical leaders in this sector.
The most prominent outcome of this deal is that Saudi Arabia will benefit from the EA player base, estimated at around 150 million annually, given that the company develops the most popular games such as FIFA and F1.
It will be easy for the Kingdom to organize tournaments with exclusive rights within the Esports World Cup to attract all these people to the Riyadh Boulevard in Hittin over the next few years.
