ByPaul Tassi,
Senior Contributor.
Netflix earnings are later today, and you will probably hear the words KPop, Demon and Hunters dozens of times throughout the report. The animated hit has swept the world, resulting in everything from it being Netflix’s best-performing movie ever, to breaking Billboard chart records, to its central girl group being the top three most popular Halloween costumes this year.
While KPop Demon Hunters is now a huge IP for Netflix and will be a boon for them this fiscal year, there is a clear difference between this being a hit and something like Stranger Things or Wednesday. KPop Demon Hunters is 96 minutes long. And it will take years to get another 96 minutes.
This is the first time Netflix has created a super-IP out of a movie, not a show. You can look at Netflix’s next nine most-viewed movies ever, and it’s almost laughable how culturally irrelevant literally all of them are (Red Notice!), no matter how much they were watched for a few weeks a few years ago. KPop Demon Hunters stands alone.
