A jeweller is spending hours each week answering complaints from unhappy customers of a similarly named but unscrupulous business.
Stevie Holmes, from Hove, runs the legitimate company Scarlett Jewellery but is being mistaken for Scarlett Jewels, a website an expert says is populated with AI-generated images.
Ms Holmes says she has heard from people who received substandard goods or nothing at all after ordering from the Scarlett Jewels website.
Scarlett Jewels was contacted for comment.
Ms Holmes said she had been receiving "daily phone calls, web chats and emails" since July from Scarlett Jewels customers who claimed they "never received" their order.
