Forbes 30 Under 30 alum Kimberley Ho walked away from her Wall Street career to launch Evereden for Generation Alpha. Today, her business and customers are maturing together.
BySimone Melvin
BySimone Melvin,
Forbes Staff.
K
imberley Ho’s dining room table is almost always cluttered. On any given afternoon, the 35-year-old cofounder and CEO of Evereden, the New York-based cosmetics company for kids, risks ruining the white marble surface by testing bright-colored lipsticks in the shape of crayons and other beauty products aimed at Generation Alpha, or people born after 2010.
Blueland cofounder and CEO Sarah Paiji Yoo went radical in her quest to be more sustainable, but she quit when she realized her…
L’annuncio di Hailey Bieber, fondatrice di Rhode, brand amatissimo dalla Generazione Z: «Sono incredibilmente entusiasta e…
“This generation has more spending money than you'd think,” DKC President Matthew Traub said. “Their economic influence is…
The $100mn brand has built a hyper-loyal following by keeping things simple
She says today’s parents want to improve their skills at home the same way they hone their management skills at work.
A new brand flogging face masks for four-year-olds is disturbing, but it’s worth asking why children are asking for these…
