The £100 weekly shop viral trend shows how little food we’re getting for our money

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Across social media shoppers are posting photos of their groceries with captions somewhere between disbelief and despair. As food inflation soars in the UK, from bulk buys to freezer hacks, Hannah Twiggs reports on how families are rewriting the shopping rules

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few years ago, £100 would fill a trolley. Now it barely fills a basket. Across social media, shoppers are posting photos of their groceries with captions somewhere between disbelief and despair. “£98! At Aldi, no booze included and only meat is sliced for a sandwich and a chicken to roast. Six months ago this would have been £70!” read one viral post.