LONDON: King Abdullah II of Jordan is on a European tour to Italy, Hungary, and Slovenia to enhance the country’s economic, trade, and investment ties with the EU, while also opening new avenues for cooperation, the president of Eurocham said.

Ali Murad, the head of the European Chamber of Commerce in Jordan, said that King Abdullah’s meetings with European leaders will enhance Jordan’s role as a reliable regional partner and attract European investments in key sectors like technology, renewable energy, industry, and tourism.

Murad underscored the European market as vital for Jordan’s economy, emphasizing the need to enhance exports and expand access through new partnerships and tariff measures.

He told Petra news agency on Wednesday that King Abdullah’s meetings aim to promote regional stability and development through economic and diplomatic cooperation between Jordan and Europe.

Eurocham collaborates with Jordan’s public and private sectors to identify investment opportunities in green projects and innovative infrastructure, Petra added.