You’ve probably been told that trusting your gut is important. But if you think that your intuition is something you’re born with, think again: It’s a muscle you can train and strengthen, according to Skims co-founder and CEO Jens Grede.
Developing a strong intuition is the result of putting yourself in uncomfortable positions and being inquisitive about what’s going on around you, Grede said on his wife Emma’s “Aspire” podcast, in an episode that published on Tuesday. Alongside Kim Kardashian, both Gredes are co-founders of Skims, which was most recently valued at $4 billion after a July 2023 fundraising round.
“You can feed [intuition] by being a curious person,” said Grede. “Your gut is really your collective memory, your collective experience and learnings ... Every book you read, every article, every conversation, every wrong or right decision you’ve made, that becomes your gut.”
For people who are risk-averse or hesitant to make decisions, trusting your intuition can feel particularly unnatural. You may resort to saying things like, “This is the way I am. I overthink. I procrastinate.′ And you use that as an excuse for not getting things done,” Grede said.
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