Are retailers using AI to access customers' personal data and set higher prices for those they think will pay more?
Are retailers using AI to access customers’ personal data and set higher prices for those they think will pay more?
By Dwayne Oxford
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You go into a store to buy a two-litre bottle of milk at your local supermarket and pay $3. But the person before you in the queue paid $3.50. And the person after you paid $2. What if those prices were based on your personal data or circumstances, or even the battery power on your phone?
Federal regulators and politicians have scrutinized companies' use of AI tools to set the cost of products or services, often…
“Surveillance pricing” — adjusted to what an individual customer is likely to pay — drew inquiries from the Biden administration.…
Consumer Reports and the progressive think tank Groundwork Collaborative used ~200 volunteers to check prices on 20 items in four…
“It's corporate greed using AI technology to increase prices,” Rep. Rashida Tlaib (D-Mich.) told HuffPost.
Grocers turn to AI pricing to cut waste, protect margins and compete for deal-seeking shoppers—targeting dynamic pricing…
Some shoppers got prices that were up to 23% higher than prices available to other shoppers for the exact same items.
