DUBAI: Regional advertising group Middle East Communications Network is launching the MCN BIG Student Academy, which will run from Oct. 19-20 at the Athar Festival.
The name, BIG Student Academy, draws from the acronym BIG, which stands for Bravery, Integrity and Generosity; core values of the initiative.
Held in collaboration with Al-Futtaim — Build Your Dreams KSA, the academy will feature 20 students pre-selected by Athar.
Participants will work on a live brief developed by Al-Futtaim BYD, with senior leaders from both companies mentoring them on solving business challenges and building brand relevance.
The program will also feature sessions on topics such as entrepreneurship, creativity and personal branding.
