ByNina Bambysheva,
Forbes Staff.
In
the span of just a few months, a corporate copycat phenomenon has swept through digital assets.
The playbook, pioneered by Michael Saylor’s bitcoin-hoarding behemoth, Strategy, is ostensibly simple: create or rebrand a publicly traded company, raise money through debt and equity, use the proceeds to buy a single cryptocurrency (usually bitcoin, but increasingly others like ether, solana and avalanche) and market the stock as a safer and often leveraged way for investors to gain crypto exposure without holding the tokens themselves.
