Meta is already putting Reels at the center of the Instagram experience on iPad and on mobile in countries like India and South Korea. Now, to allow more people to consume and understand Reels in different languages, the company is adding support for Hindi and Portuguese to its AI-powered translation feature across Instagram and Facebook, as well.
The company launched this feature in August with support for English and Spanish after teasing it at its Meta Connect conference last year. With Hindi and Portuguese support, Meta aims to tap into creators from its biggest markets, like India and Brazil, to have a global reach.
“We believe there are lots of amazing creators out there who have potential audiences who don’t necessarily speak the same language,” explained Instagram head Adam Mosseri in a post on Instagram in August.
“And if we can help you reach those audiences who speak other languages, reach across cultural and linguistic barriers, we can help you grow your following and get more value out of Instagram and the platform,” he added.
Image Credits:Meta
