RIYADH: Former AC Milan manager Sergio Conceicao will take over as coach of Al-Ittihad following the sacking of Laurent Blanc, the Saudi Arabian Pro League club announced on Wednesday.
The Portuguese coach, who also won 52 caps as a player, was revealed in a video on social media titled “The King Rules the Game.”
“Victory is not a choice,” says Conceicao, 50, in the video.
“It is an identity that defines us. Rivals may change and their allies will fall but the champion remains.
“The champion owns the game. I am Sergio Conceicao, I came to build glory with Ittihad.”
