At last, fall is here and a lot of our favorite TV shows are back on network, cable and streaming platforms.In September, long-running network series “Dancing With the Stars,” “Survivor,” “The Voice,” the “Law & Order” franchise and “The Simpsons” all aired new episodes. This month, fan favorite series like “Matlock,” “Abbott Elementary,” “9-1-1” and “NCIS” make their debuts. Just eight brand-new shows are making their premieres this fall on network television: Fox has two reality television competitions, “Celebrity Weakest Link” and “99 To Beat”; NBC and ABC are only debuting two new series, “On Brand With Jimmy Fallon” and “9-1-1: Nashville,” respectively. CBS has four new series: workplace comedy “DMV,” music competition show “The Road” and the police procedurals “Boston Blue” and “Sheriff Country.”But of course, the streamers are packing out their lineups. Netflix debuted crime thriller “Black Rabbit” and mystery limited series “Wayward”; Hulu is expanding its true crime drama portfolio with “Murdaugh: Death in the Family.” Peacock is lending “The Paper,” its new spinoff of “The Office,” to NBC’s lineup. Paramount+ is continuing its collaboration with Taylor Sheridan for his addictive series “Tulsa King,” “Landman” and “Mayor of Kingstown.” If you’re more into film, Hollywood has some big talkers in theaters and on streaming, including “One Battle After Another,” “Wicked: For Good,” Hulu’s remake of “The Hand That Rocks the Cradle” and Netflix’s “Frankenstein.”HuffPost is keeping an eye on all the new releases this fall and into the top of 2026, when several networks will be launching a jam-packed midwinter lineup and when awards season really ramps up for the hottest cinema of the year.We’ll recommend what to watch, tell you what to skip and blab on about our favorite scenes and performances. Stay tuned for updates.‘On Brand With Jimmy Fallon’ Is 1 Long Commercial That Won’t Convince You To Buy InWho wants to watch an hour-long commercial? Not me.But somehow, “On Brand With Jimmy Fallon” reeled me in with its first two episodes. The new NBC series, hosted by Fallon and marketing exec and “Real Housewives of Beverly Hills” star Bozoma Saint John, has recruited a handful of influencers and marketing pros to come up with ad campaigns for brands like Dunkin’ Donuts and Southwest Airlines. They are competing to not only have their ads showcased nationwide, but also for a chance to win $100,000 and get a feature in AdWeek. It premiered on Sept. 30 and airs twice a week on Tuesdays and Fridays.In the first episode, the contestants are working for Dunkin’ Donuts. Quite frankly, I was impressed with many of the campaigns. Ultimately, Ryan, who created the Breakfast Built for Doers campaign, won the “innovator of the week” for his working-class-centered breakfast campaign. He told a touching story about watching his dad get up and go to work every day, and created a special lunch pail called the PowerPail and fashioned it as new Dunkin’ merchandise.Despite hearing some endearing stories from the contestants, the show seems like a cash grab by NBC — I mean, I imagine that these brands are paying the network hella money for all this ad placement. Fallon is perfectly fine as the host of the show; he literally says like three lines each episode trying to encourage the contestants to come up with their best ideas. Saint John just seems like window dressing as a co-host, mostly because of her long resume as a marketing executive.With so few new network shows this fall — “On Brand” is the only new show on NBC this season — people might just end up tapping into this one every week. But if you’re looking for a truly fun and engaging reality TV competition, I’d say you could skip this one and check out one of the new game shows on Fox.“On Brand With Jimmy Fallon” airs Tuesdays and Fridays until Oct. 17. The final two episodes air Oct. 24 and 31. It streams on Peacock.See All UpdatesClose