RIYADH: Ford Motors is set to join Saudi Arabia’s electric vehicle market, rolling out the Mustang Mach-E in the Kingdom this November.
The US motor vehicle brand is set to test the waters with its first EV by rolling out 500 to 1,000 units in the Saudi market. This launch comes as year-to-date sales in Saudi Arabia are up 16 percent compared to August 2024.
The EV market in Saudi Arabia is gaining momentum, a trend supported by the expansion of competitors such as the Public Investment Fund-backed Lucid, Chinese company BYD, and the establishment of the Kingdom’s first homegrown electric vehicle brand, Ceer.
Ravi Ravichandran, president of Ford Middle East and North Africa, told Arab News: “We are launching the Mustang Mach-E full battery this year.”
“We are looking at 500-1,000 units, how we see the response and how good it is, and if there is a demand, we can always produce [more],” he added.
