Jim Cramer reacts to a 36-year-old who built a burrito business in India that brings in $23 million a year: 'He never doubted himself'

Jim Cramer knows how to assess a business. The host of CNBC’s “Mad Money” and the author of “How to Make Money in Any Market” has spent his career poring over balance sheets and earnings statements.

And while it may be a few years until California Burrito, an India-based Mexican restaurant chain founded by 36-year-old American Bert Mueller, starts appearing on stock tickers, Cramer is impressed with the company’s story.

CNBC Make It asked Cramer to react to the site’s profile of Mueller and his business, which in 2024 brought in $23 million in revenue across 103 locations.

Cramer, the one-time owner of a Mexican restaurant in Brooklyn, was particularly taken by Mueller’s self-belief — a quality Cramer says must be present for anyone to get a small business off the ground.

“I think that what is central to this young man’s vision was he never doubted himself,” Cramer says. “If you were a person that doubts yourself, I got bad news for you. You’re going to fail. Most small businesses fail.”