A self-proclaimed 'rich kid of Instagram' who once bragged his family were the 'British Kardashians' was today jailed for six years for scamming his rich friends and relatives out of almost £200,000.

Jack Watkin posed as a millionaire on social media to persuade people – including his own father - to invest in his fake designer handbag business.

The 26-year-old former public schoolboy promised his victims a share of the profits if they loaned him cash to buy and sell expensive Hermes bags.

But Chester Crown Court heard neither the handbags or any profit ever materialised and instead Watkin used the cash to fund his extravagant lifestyle.

Over a period of two and a half years, unemployed Watkin spent a staggering £1.2m on five-star hotels, luxury holidays and designer goods.