ISLAMABAD: More than 50 Pakistani companies are showcasing a diverse range of food and agro products at ANUGA 2025 trade fair in Germany, a Trade Development Authority of Pakistan (TDAP) official said on Sunday, reflecting Pakistan’s growing potential in the global food market.
ANUGA 2025, touted as the world’s largest trade fair for food and beverage industry, is being held in Cologne from Oct. 4 till Oct. 8, bringing together around 8,000 exhibitors from 110 countries.
The fair is expected to be attended by 140,000 visitors from nearly 200 nations and present an opportunity for manufacturers to market their products to regions around the globe.
The Trade Development Authority of Pakistan (TDAP) has set up Pakistan Pavilion at the fair that is designed to highlight the country’s rich agricultural heritage, showcasing advancements in food processing and its adherence to global standards.
“The pavilion highlights Pakistan’s diverse offerings, including rice, processed foods, pink salt, fruit juices, and other value-added agro products,” Hina Tahir, a deputy director at TDAP, told Arab News.
