Kenyan social media stars showcase China’s striking scenery, culture, history and cuisine in glitzy new promotional campaign
Kenyan influencers Betty Kyallo, Mulamwah, Terence Creative and MC Jessy – who have a huge social media following in Kenya – arrived in Changsha, the capital of Hunan province, last month for a week-long tour that would also see them visit Fujian province to create content and document their experiences.
Cliff Mboya, a China-Africa expert and postdoctoral fellow at the Centre for Africa-China Studies at the University of Johannesburg, viewed the move as “long overdue” and “the next important step in China’s public diplomacy in Kenya”. He believed the strategy would have a greater impact and reach than traditional state-led approaches.
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