Nuno learning club culture after taking over as manager
‘It’s not about understanding. We have to really feel it’
Nuno Espírito Santo believes it will take time for him to build an identity and philosophy at West Ham. The former Nottingham Forest manager is adjusting to his latest role after a whirlwind start and is looking to connect with his new club’s culture on an emotional level.
Nuno, who was appointed following the brutal sacking of Graham Potter last weekend, said that longstanding members of staff have spent the week filling him in on life at West Ham. He smiled when asked for his interpretation of the West Ham way, a concept that means “gung-ho football” to some fans but passion and resilience to others.
“That’s what I’m trying to understand every day,” he said. “Every day they tell me this. It’s not about understanding. It goes much further. We have to feel it. I need some time to feel it. I’m starting to understand it, but I really have to feel it. And after we really feel it we have to put it inside of us.






