Spotify launches first ‘Loud & Clear’ report in Saudi Arabia, spotlighting royalties and artist growth
RIYADH: Spotify has released its first Saudi “Loud & Clear report, highlighting the rise of the Kingdom’s music industry, where local artists are leveraging global discovery into sustainable careers.
According to the report, Saudi artists generated more than SR13 million ($3.5 million) in royalties on Spotify in 2024 — a 76 percent increase from the previous year and more than double the total in 2022. At the same time, Saudi artists were discovered by first-time listeners more than 220 million times. According to Spotify, more than 90 percent of royalties came from audiences outside the Kingdom.
Saudi musicians perform live at Spotify’s Loud & Clear Saudi Arabia edition, highlighting the diversity and creativity shaping the Kingdom’s sound. (Supplied)
“Saudi Arabia is one of the most exciting music markets in the Middle East today. If you look back just a decade, much of the scene was underground. Fast-forward to now, and the story is very different: Artists are reaching audiences at scale, royalties are growing fast, and the ecosystem is buzzing with possibility,” said Akshat Harbola, managing director for Spotify MENAP.
