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IT’S A GOOD time to be Oura, the world’s most prominent smart ring company. The company debuted the Oura Ring 4 in late 2024 with an updated design, slimmer sensors, and software updates. It was an unmitigated success—out of 5.5 million Oura rings sold since its inception in 2013, nearly half of them were sold in the past year.
Oura continues to add women’s health features and partners to its software offering. This fall, it announced plans to build a manufacturing facility in Fort Worth, Texas, to support its enterprise partner, the US Department of Defense. The US International Trade Commission also ruled in Oura’s favor in a patent infringement case, and the company’s main competitors, Ultrahuman and Ringconn, are facing a sales ban starting on October 21. (Ultrahuman is countersuing.)
Keeping momentum going, Oura announced a new ceramic smart ring lineup today, along with multi-ring support in the app, as well as a new milled-aluminum case that recharges via USB-C and can charge your ring up to five times. You can even request blood panels through the app.
