RIYADH: Anghami, a leading music and entertainment streaming platform in the Middle East and North Africa, announced on Wednesday its partnership with Athar – Saudi Festival of Creativity 2025 to help promote regional creativity, culture and innovation.
As a general partner to the two-day festival, Anghami will host Athar’s official podcasts on its platform to extend “the conversations, insights, and learnings from the festival to millions of listeners digitally.”
Anghami will also host a live DJ artist booth during the event, set to take place on Oct. 21-22 in Diriyah, and sponsor the ‘Marketing Communications Team of the Year’ Award.
The collaboration aims to underscore Anghami’s “wider mission to empower talent, inspire innovation, and amplify Arab voices on the global stage; continuing to build meaningful connections with audiences while shaping the future of entertainment and creativity across Saudi Arabia and the wider MENA region,” the streaming platform said in an official statement.
Eddy Maroun, co-founder at Anghami, said partnering with Athar extends the company’s objective to empower talent through “bringing together the brightest creative minds and celebrating the power of ideas, music, and innovation.”
