The new Echo Studio (left) and Echo Dot Max (right) speakers.
Among the new displays is the $180 Echo Show 8. It costs 20 percent more than its predecessor from 2021 ($150). Additionally, Amazon is releasing a new 11-inch smart display, the Echo Show 11. At $220, it’s cheaper than the 10-inch Echo Show 10 that Amazon released in 2021 ($250), marking an exception to the Alexa+ price bumps.
Similarly, Amazon’s new Fire TVs with Alexa+ have higher starting prices than the regular Alexa-based models that preceded them. The updated Fire TV Omni QLED Series ranges from $480 to $1,200 for 50- to 75-inch models. The preceding series launched in 2023 for $350 to $1,100. The new Fire TV 2-Series has a higher entry point as well ($160 versus $200), though Amazon’s new Fire TV Stick Select with Alexa+ is cheaper than its other 4K sticks at $40.
The new Fire TVs with Alexa+ have upgraded processors.
Numerous factors could impact pricing, including inflation, tariffs, and production costs. Ars Technica asked Amazon about the higher prices, and a company spokesperson shared a statement saying:
