KARACHI: Pakistani fintech ABHI has been selected as one of only eight companies worldwide to join Mastercard’s Start Path Small Business program, a global initiative aimed at scaling innovative digital solutions for small and medium enterprises (SMEs), the company said on Tuesday.
The selection marks a significant milestone in ABHI’s expansion strategy across the Middle East, North Africa and Pakistan (MENAP) region, where financial inclusion remains a pressing challenge.
Founded in 2021, ABHI provides credit-bridging tools such as Earned Wage Access (EWA), invoice factoring, payroll solutions and SME financing, and now operates across Pakistan, the UAE, Saudi Arabia and Oman. Since its launch, the company says it has served more than 1 million users in sectors ranging from textiles and manufacturing to health care and technology, onboarded over 5,000 businesses and processed around 5 million transactions worth more than $500 million.
“As part of the program, ABHI will have the opportunity to collaborate with Mastercard’s product and innovation teams, receive mentorship, and gain access to Mastercard’s extensive network of partners to accelerate the impact of its solutions for businesses and employees across emerging markets,” the company said in a statement.
