RIYADH: Jeddah Historic District has partnered with Google Arts & Culture to launch Saudi Arabia’s first AI-powered digital tours, offering immersive virtual experiences of the city’s cultural heritage.
Announced during the Cultural Investment Conference in Riyadh, the initiative aims to digitally map and showcase Jeddah’s historical landmarks using artificial intelligence, providing virtual experiences accessible to audiences worldwide.
The project supports the Kingdom’s Vision 2030 goals to use advanced technologies in cultural preservation and tourism, while highlighting Google’s role in Saudi Arabia’s digital transformation.
Charbel Sarkis, country director at Google Saudi Arabia, said: “Google Arts & Culture provides the digital infrastructure and the distribution network, in addition to the technological innovation that the cultural sector needs to remain vibrant and relevant as we move forward.”
He added: “Google has been a proud partner of Saudi Arabia’s bold digital transformation. All our efforts and investments have been geared towards empowering individuals, businesses and communities.”
