DUBAI: British Lebanese typography designer and creative director Samar Maakaroun is known for her multilingual approach to design.
This week, Maakaroun is speaking at the Innovation by Design Summit in Doha, hosted by sustainable property developer Msheireb Properties.
Maakaroun, the founder of design agency Right to Left, and her team were the minds behind the brand identity of last week’s seminal Together for Palestine charity concert in London.
On the night, celebrities from around the world gathered to raise funds for Palestinian-led organizations including Taawon, the Palestine Children’s Relief Fund and the Palestine Medical Relief Service.
“I couldn't approach this with like, ‘OK, I'm going to, you know, do something super slick,’ because it’s just not right,” she said, noting that when it came to designing posters for the event “this is not about who’s singing on that day … this is about making space for people to feel safe.”
