[The content of this article has been produced by our advertising partner.]Cathay United Bank (CUB) has launched its Sustainable Product Framework in Hong Kong, with third-party validation from the Hong Kong Quality Assurance Agency (HKQAA).The launch expands the bank’s green finance strategy in the region, enabling Cathay United Bank Hong Kong Branch (CUBHK) to offer a full suite of products – including Sustainable Deposits, Green Loans and Bonds, Sustainability-Linked Loans (SLL) and Bonds, as well as Transition Finance – all structured to meet international standards and deliver local credibility.The new offerings build on CUB’s growing track record across Asia, from structuring SLLs with verifiable KPIs in Hong Kong to financing clean energy projects such as wind farms in Vietnam.“Sustainability isn’t just a regional or short-term trend. Even with some governments changing direction, the reality of climate change and industrial transformation means finance has a responsibility to act – and act globally,” said Executive Vice President Michael Wen.In a broader sense, he views sustainability as a cross-cutting imperative that spans borders, industries and company cultures.Leveraging Hong Kong’s green finance ecosystem Hong Kong’s aspiration to become Asia’s green finance hub has provided fertile ground for CUB to expand its sustainable finance portfolio. Launched in August, CUBHK’s framework is the first of its kind among the bank’s overseas branches. It has already supported the rollout of a sustainable green deposit product for corporate clients."We wanted a structured approach," Wen explained. "This framework gives us a foundation to scale products systematically and credibly, aligned with international standards. HKQAA’s role as a verifier adds local credibility."Locally, this framework enables CUBHK to introduce ESG products in Hong Kong and embed internationally recognized KPIs and performance targets into the structuring and monitoring of such deals.