It’s no secret that knowing the right people can open doors. Now, Gen Zers are attempting to get a fast-track ticket to success by dating people in high places—or “throning,” as the viral trend is being called.

The new slang term essentially means dating someone who boosts your social status, and nearly 30% of singletons have been using it as a leg up the hierarchy, according to the dating app Plenty of Fish.

A separate study published in the journal Science Advances found dating app users attempt to find a match about “25% more desirable than themselves.”

It may have a regal new name, but “throning” isn’t anything new.

In fact, according to PureWow, which first reported on the trend, it has been inspired by celebrity power couples—specifically, Kim Kardashian’s marriage to Kanye West.