A former Love Island contestant's social media promotion for a vodka brand has been banned from TikTok for targeting under-18s.
Lucinda Strafford can be seen filling a large gold-coloured vending machine with cans of Au Vodka before taking a sip and saying: "That is so good."
The Advertising Standards Authority (ASA) investigated a complaint about the ad, posted on TikTok in June, claiming it was inappropriately aimed at people under 18.
It found Swansea-based AU Vodka broke the rules and banned the ad from TikTok, as well as two different ads the drinks company put on Facebook featuring someone who was, or seemed to be, under 25 years of age.
Under UK advertising rules, ads for alcoholic drinks must not be directed at people under 18 years of age, and no media should be used to advertise alcoholic drinks if more than 25% of the audience is under 18.
