The brand’s 2024 Haute Joaillerie capsule has been reimagined at a larger scale, the visuals again fronted by Bella Hadid and shot by Charlotte Wales
Minimalist, angular and unapologetically modern, Chopard’s Ice Cube collection has long stood apart in the world of high jewellery, offering a stark contrast to more traditional, ornate designs. At its core is a simple yet striking motif – the cube – repeated, polished, and stacked in endless combinations.
What began as a refined everyday collection is now in bold new territory. What began with a 2024 high jewellery capsule, has now seen Ice Cube reimagined at a larger scale. Geometry becomes sculpture. Proportions expand. Movement and light take centre stage. The result is a collection that feels architectural, expressive and refreshingly contemporary.
Leading the line-up is a modular necklace composed of nine rows of articulated cubes in ethical white and rose gold. The rows can be worn together or detached in sections of three, transforming a dramatic collar into a minimal accent. The cubes vary in size and surface – some mirror-polished, others set with diamonds – creating a rhythmic play of texture and reflection that changes with every turn of the head.
