ISLAMABAD: Pakistani confectionery companies are confident of expanding into the Asia-Pacific, Middle East and North African regions after signing agreements worth millions of dollars at the recently held international ISM Middle East 2025 exhibition, Pakistan’s trade and investment counselor in the UAE said this week.
The three-day ISM Middle East 2025, billed as the largest international confectionery and snacks trade event across the Middle East, Africa, and Asia regions, was held in Dubai from Sept. 15-17. It featured over 700 exhibitors from 66 countries, who showcased more than 60,000 new products.
The global event brought together major brands, buyers, manufacturers, distributors and retailers worldwide under one roof to spot next-generation products and forge business connections. Nineteen Pakistani companies took part in the event, which included 17 private firms and two under the umbrella of the Trade Development Authority of Pakistan (TDAP), the Pakistani mission in the UAE said. These companies showcased confectionery, baked and frozen goods, biscuits, cakes, chocolates, candies, chips and snacks.
“Most of our exhibitors were immensely confident about the expected outcome from the large number of deals and various business leads generated during the show,” Ali Zeb Khan, Pakistan’s trade and investment counselor in the UAE, told Arab News on Monday.
