What got Asia's affluent to their first million won't get them to ten million. StashAway bridges the gap between traditional banks and private banks, combining access to a full range of investments — from core ETF portfolios to private markets — with expert advice, all in one digital platform.

[The content of this article has been produced by our advertising partner.]

By Stephanie Leung, Chief Investment Officer, StashAway

After years of building careers and businesses, Asia's emerging affluent have hit major wealth milestones. They’ve grown their wealth, made their first million (and more), and proved that they can make smart money decisions. But now they’re hitting a wall.

The challenge? Banks push expensive products they don’t need. They've tried brokerage apps everyone talks about, but these platforms demand more time and effort than they can spare. And private markets – which could accelerate their wealth – remain out of reach.