Major companies are positioning themselves for lasting customer loyalty.
American Express’s CEO unveils a big upgrade to its $895 Platinum Card—and explains how he’s targeting Gen Z and Millennials
September 21, 2025
How Gen Z made Amex cool
BY PRESTON JESSEE AND AMBER BRAGDON
April 30, 2025
Together, those younger generations account for 35% of all U.S. consumer spending for Amex, up from 19% in 2019.
Cardholders between their 20s and 40s make up 75% of Amex's new accounts acquired on its two premium cards, Platinum and Gold.
Cardholders between their 20s and 40s make up 75% of Amex's new accounts acquired on its two premium cards, Platinum and Gold.
"If nothing else, going to lounges and using the $600 hotel credit will essentially justify the cost."
American Express is expanding creator partnerships and launching 250 grants of $20,000 each to help small businesses convert…
AmEx's strategy shift is the latest example of the K-shaped economy, in which wealthy consumers continue to spend freely while…
