RIYADH: From global finance to Saudi stadiums, American investor Ben Harburg has taken an unusual path into the Kingdom’s sporting landscape. Known for managing billions of dollars through international investment funds, he recently made headlines by fully acquiring Al-Kholood Club, a team newly promoted to the Saudi Pro League.

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The move reflects the growing appeal of Saudi football to international investors and aligns with Vision 2030’s ambition to connect sport with economic development and global visibility.

Harburg’s career is rooted in high finance. As a founding partner of MSA Capital, he has overseen assets exceeding $2 billion, investing in global giants such as Uber, Airbnb, and Palantir. Yet his decision to step into Saudi football reveals a different kind of calculation.

“I believe the Saudi Pro League is operating in a high-growth market, while competition in Europe is either weakening or flatlining,” he said. To him, this is not a short-term gamble but a long-term commitment to a sector on the rise.