In late 2019, Rachael De Foe was burnt out, so she took a leap of faith that many dream of but never do: she quit her nine-to-five job without anything lined up.
The Singapore-native had spent the past few years working in public relations at various companies, from large agencies to smaller boutique firms.
“Every single business was chasing what I now like to call the ‘agency monster’ ... You have too many clients, so you need [a bigger] team. You have too many team [members], so you need more clients. There’s never equilibrium,” De Foe told CNBC Make It. “I had burned out more than once.”
One day, she realized that she couldn’t picture herself in her bosses’ shoes. “That’s just not the life that I wanted. So that’s when I decided to quit at the end of 2019,” she said.
Today, the 31-year-old works as a fractional head of communications through her public relations and communications company, Redefy, which she started in 2020. What she didn’t expect was that this leap in the dark would eventually allow her to more than triple her income.
