Publicity stunt in Tibet by apparel brand Arc'teryx and artist Cai Guo-qiang under investigation as critics slam possible damage to plateau
“We have immediately sent an investigation team to the site and will take actions according to laws and regulations,” the officials said in a statement.
The company further planned to speed up its work on a natural protection scheme in Tibet and help charity projects that promote local culture, according to its statement.
“The public’s criticism has alerted us that the evaluation of the expression of art needs to be more professional and we need to be more humble and respectful of nature,” it said.
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