The fast-growing entertainment sector brings life to vacant buildings, but industry insiders say the broader impact remains limited
On social media, frustrated buyers who paid for their long-promised flats years ago plead for updates on their unfinished homes. Meanwhile, the project’s lavish sales hall has found a new lease of life: under its glittering chandeliers, production crews shoot family feuds and love triangles for China’s booming micro-drama industry.
The on-screen opulence stands in stark opposition to the idle construction outside, a scene playing out across China. As the micro-drama craze sweeps the country, stalled commercial and residential properties are being repurposed into film sets.
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