Labubu, Elmo, Doraemon to hit the water in Hong Kong’s cultural tourism mega event

‘Extravaganza’ to include inflatable global IP characters in Victoria Harbour as well as sea parade and interactive bazaar

Popular characters Labubu, Elmo, Grimace, and Doraemon will be inflated and floated at Victoria Harbour this October as part of one of Hong Kong’s largest cultural tourism events, which also features a sea parade and a bazaar.

The organiser, Hong Kong design studio AllRightsReserved (ARR), revealed on Saturday that the mega event would also feature a number of intellectual property (IP) characters from around the world, such as Kaws, Sesame Street, Snoopy and the Tolo yellow rubber duck.

Themed ‘Water Parade By AllRightsReserved at Victoria Harbour’, the event is described as a cultural tourism extravaganza and an unprecedented collaboration between global artists and IP characters.

ARR founder Lam Shu-kam said the event marked a breakthrough in overcoming geographic and brand limitations and was expected to attract not only locals but also overseas visitors.