Alalshikh’s achievements a knockout for boxing world

Turki Alalshikh, the chairman of the General Entertainment Authority and president of the Saudi Boxing Federation, is not stopping at reenergizing the public popularity of the boxing industry. He is doing a lot more. Alalshikh made it clear in Las Vegas this past week that he is determined to give the sport the badly needed boost it needs to reach worldwide audiences in greater numbers. The idea of empowering boxing and other sports began in 2018, when Alalshikh laid out his ideas during a meeting with King Salman and leading sports promoters.