The iPhone 17 hit store shelves worldwide on Friday, drawing long lines from Beijing to Singapore.
But beyond the launch buzz, Apple is under pressure to prove itself, grappling with questions around its artificial intelligence plans as well as increasing competition.
One of those markets is China, where Apple customers waited for hours and even overnight to get their hands on the new iPhone
First in line at the Apple flagship Store in Sanlitun, Beijing, this morning, was Liu — he did not wish to be identified by his full name — who told CNBC that he had been queuing since 11 p.m. on Thursday for his chance to pick up the iPhone 17 Pro Max.
He said he was excited about the smartphone’s new color and exterior design, which Apple says has improved the phone’s heat dissipation.
