A picture that the Redditor posted shows a message purportedly displayed on a Samsung fridge informing owners of the ads, reading: “To enhance our service and offer additional content to users, advertisements will be displayed on the Cover Screen for the Weather, Color, and Daily Board Themes.”
A Reddit user shared this notice shown on Samsung fridges.
angrycatmeowmeow/Reddit
Samsung recently downplayed the idea of using smart appliances’ screens for ads. While speaking with The Verge in April, Jeong Seung Moon, EVP and head of the R&D team for Samsung Electronics’ Digital Appliances Business, said Samsung had “no plans regarding the inclusion of advertisements on AI Home screens.”
Technically, the pilot program is running on fridges’ larger “Cover Screens,” not “AI Home Screens,” which are smaller (7 -or 9-inch) touchscreens that Samsung introduced to appliances in late 2024. But it still feels like Samsung missed numerous opportunities to manage expectations with its rollout of ads on Samsung products.
