MOSCOW: Arab News was one of several Middle Eastern companies present at the recent Moscow Fashion Week and its accompanying BRICS+ Fashion Summit — a sign of the Russian capital’s potential as an alternative to the traditional fashion capitals of the West.
Shirene Rifai, CEO of Jordan Fashion Week, told Arab News in Moscow: “For too long, fashion was centered only in Paris, Milan, London, and New York. Now, platforms like BRICS+ are creating space for non-Western voices to be seen as equal players. For me, representing Jordan and the Middle East here means more than showing collections — it’s about cultural diplomacy.”
We spoke to several of the designers who showed collections at Moscow Fashion Week about their inspirations and aspirations.
Alexander Karamyshev, co-founder of 139DEC
On fashion
