Rita Ora and Taika Waititi are producing a stage musical about the Fyre Festival, which LimeWire announced it bought on Tuesday. Photo by Alex Gallardo/UPI | License Photo
Sept. 16 (UPI) -- Officials at U.S.-based website LimeWire have acquired the Fyre Festival brand after emerging as the winning bidder for the fraud-plagued music festival.
LimeWire officials said the purchase enables the digital music provider and the Fyre Festival to combine their brand identities and attract millions of new users.
"Fyre became a symbol of hype gone wrong, but it also made history," said LimeWire Chief Executive Officer Julian Zehetmayr in a news release.
"We're not bringing the festival back," he said. "We're bringing the brand and the meme back to life."
